Makes sense - but may just be preaching to the choir - JohnKerry.com takes out a text ad in Google's search results for "miserable failure". (For those who didn't know, lots of folks have been linking to the Biography of GW Bush using the words miserable failure as link text, so Google associates the two.) Looks like some folks have been doing the same to Michael Moore and Jimmy Carter as well. Screen cap of the JohnKerry.com ad here, in case it evaporates.

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