Amazon.com Logo Timeline
- Amazon.com opens to the public in July 1995 -
- Amazon.com's Original Homepage
from Aug 16 1995 -
The "New" logo from 1995 (no idea what the previous one looked like)
Variations on that logo through Early 1997:
[Sub-logo, all lowercase]
[The Relief-Line look]
[All Caps, Initial Cap Larger]
[Animated - winner of best image name 'flamazon.gif']
- Amazon.com IPO: May 15, 1997 priced at $3.917 -
May 1997 Homepage
(Microsoft article) - written by Michael Hyman, who - interestingly enough, went on to become a PM at Amazon.com
1997 Logo Update - lowercase serif font:
[larger name, black-on-white]
Briefly used 1998 Logo
Later-used 1998 Logo
- Music Store (and Tab) opens, June 1998 -
Late 1998 Logo and Tabs
1999 Logo and Tabs
The 2000 Logo briefly lived as an animated logo. In the original animation, the arrow grew from left to right (a-to-z, get it?), but came across visually as, erm... well it looked rather phallic - not exactly the effect they were after. Style 2 (below) grows from the center out, less phallic, but still only lived briefly.
Click on image below to see the animation if you missed it.
Lately: the 2002 Logo - "Amazon.com - And you're Done"
- Amazon's own Five-year-anniversary page
, from mid-2000.
- The Amazon Timeline 1995-2000
with a few of these logos above.
- Dack.com's Excellent 2001 parody: The Tab Cemetery
- Amazon.com Thumbnail
from Wired, March 1999.
I'm sure there are other official variations out there. Drop a note in the comments if you know of one.
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