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Amazon.com Logo Timeline

amazon logos

- Amazon.com opens to the public in July 1995 -

- Amazon.com's Original Homepage from Aug 16 1995 -


The "New" logo from 1995 (no idea what the previous one looked like)
old amazon logo



Variations on that logo through Early 1997:

[No Sub-Logo]
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[Sub-logo, all lowercase]
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[The Relief-Line look]
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[All Caps, Initial Cap Larger]
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[Animated - winner of best image name 'flamazon.gif']
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- Amazon.com IPO: May 15, 1997 priced at $3.917 -

May 1997 Homepage
old amazon logo
From here (Microsoft article) - written by Michael Hyman, who - interestingly enough, went on to become a PM at Amazon.com


1997 Logo Update - lowercase serif font:

[White-on-black]
old amazon logo

[larger name, black-on-white]
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Early 1998
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From here


Briefly used 1998 Logo
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Later-used 1998 Logo
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- Music Store (and Tab) opens, June 1998 -

Late 1998 Logo and Tabs
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From here


1999 Logo and Tabs
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From here

2000 Logo:
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The 2000 Logo briefly lived as an animated logo. In the original animation, the arrow grew from left to right (a-to-z, get it?), but came across visually as, erm... well it looked rather phallic - not exactly the effect they were after. Style 2 (below) grows from the center out, less phallic, but still only lived briefly.

Click on image below to see the animation if you missed it.
old amazon logo


Lately: the 2002 Logo - "Amazon.com - And you're Done"
old amazon logo


Other links:

- Amazon's own Five-year-anniversary page, from mid-2000.

- The Amazon Timeline 1995-2000 with a few of these logos above.

- Dack.com's Excellent 2001 parody: The Tab Cemetery

- Amazon.com Thumbnail from Wired, March 1999.


I'm sure there are other official variations out there. Drop a note in the comments if you know of one.

3 Comments +

Just a note about the "new" logo, at the top.
The so called new logo is just a slight variation on the original logo, which is here - http://images.amazon.com/images/G/01/graphics6/amazon-logo.gif
by saxsux at 2:52 PM 
Very good.
Waitting for The HK Amazon...
by laptop battery at 2:41 AM 
Its an amazin concept...the arrow creates a smile too...pusing the z a bit..from at z and ur done!!! tricky..but good
by anand at 6:51 AM 
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