- Amazon.com opens to the public in July 1995 -

- Amazon.com's Original Homepage from Aug 16 1995 -


The "New" logo from 1995 (no idea what the previous one looked like)


Variations on that logo through Early 1997:

[No Sub-Logo]


[Sub-logo, all lowercase]


[The Relief-Line look]


[All Caps, Initial Cap Larger]


[Animated - winner of best image name 'flamazon.gif']


- Amazon.com IPO: May 15, 1997 priced at $3.917 -

May 1997 HomepageFrom here (Microsoft article) - written by Michael Hyman, who - interestingly enough, went on to become a PM at Amazon.com


1997 Logo Update - lowercase serif font:

[White-on-black]

[larger name, black-on-white]


Early 1998From here


Briefly used 1998 Logo

Later-used 1998 Logo


- Music Store (and Tab) opens, June 1998 -

Late 1998 Logo and TabsFrom here


1999 Logo and TabsFrom here

2000 Logo:
The 2000 Logo briefly lived as an animated logo. In the original animation, the arrow grew from left to right (a-to-z, get it?), but came across visually as, erm... well it looked rather phallic - not exactly the effect they were after. Style 2 (below) grows from the center out, less phallic, but still only lived briefly.

Click on image below to see the animation if you missed it.


Lately: the 2002 Logo - "Amazon.com - And you're Done"


Other links:

- Amazon's own Five-year-anniversary page, from mid-2000.

- The Amazon Timeline 1995-2000 with a few of these logos above.

- Dack.com's Excellent 2001 parody: The Tab Cemetery

- Amazon.com Thumbnail from Wired, March 1999.


I'm sure there are other official variations out there. Drop a note in the comments if you know of one.

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