Cars, the Movie - from Pixar and Disney and State Farm Insurance and Valvoline and Kellogs and Goodyear and...
It's that time again - time for the blockbuster film that consumes as much shelf-space as corporately possible. The time where Quantity always wins out, Saturation is meant in a literal sense, and you and I are viewed as targets to be reached through thousands of "touch points".
The big merchandiser for Summer of 2006: Pixar's (Disney's) movie "
Cars" - with more than 70 licensees. After spending $7.4 billion to buy Pixar, Disney has the target demographic for "Cars" (3-6 year old boys and their parents) in the sights of their big guns, and is ready to unload. The marketing comes in waves, centered around the June 9th opening weekend.
And, once again here, I've enumerated as many branded/themed/merchandised items as I could find online prior to a movie's opening. Listed
here are well over 350 official "Cars"-related items, listed in one place, so it's easier to say "Wow, that
is a lot of stuff".
10 Comments +
YOU ARE AMAZING -- best story on this I've seen on the web!!! Congrats....
It's amazing how over-hyped some movies are!
Add to your list: McDonalds also have toys with their
Happy Meals in New Zealand (I guess they're doing it in the rest of the world too)
Thanks again for doing this, as I've loved your previous data collecting on King Kong, Incredibles, et al.
It is startling, maybe even harrowing, to see all those promotions listed on one page.
Cars was a good treat for Disney... each film of them make millions
What no toilet cars roll cover or holder?
cars toilet roll cover even...
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