Cars, the Movie - from Pixar and Disney and State Farm Insurance and Valvoline and Kellogs and Goodyear and...
It's that time again - time for the blockbuster film that consumes as much shelf-space as corporately possible. The time where Quantity always wins out, Saturation is meant in a literal sense, and you and I are viewed as targets to be reached through thousands of "touch points".
The big merchandiser for Summer of 2006: Pixar's (Disney's) movie "Cars
" - with more than 70 licensees. After spending $7.4 billion to buy Pixar, Disney has the target demographic for "Cars" (3-6 year old boys and their parents) in the sights of their big guns, and is ready to unload. The marketing comes in waves, centered around the June 9th opening weekend.
And, once again here, I've enumerated as many branded/themed/merchandised items as I could find online prior to a movie's opening. Listed here
are well over 350 official "Cars"-related items, listed in one place, so it's easier to say "Wow, that is
a lot of stuff".
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