The Incredibles, by Disney/Pixar pictures opens in one week, November 5th 2004. Before "The Incredibles" has even officially opened, nearly $300 million dollars has been spent (or committed by partners) - including $92 million est. production budget and $200 million in partner/promotional deals. Disney brings a lot to the table, including a fantastic amount of International promotions and online marketing.|
I've documented a couple of recent large movie promotion efforts before, including The Hulk, and The Cat in the Hat - both Universal Pictures. Compared to Universal, Disney Studios really outperforms in both quantity and quality, and they're more up-front about it too, as you can see from some of the quotes at the bottom of this page. How big are these partnerships? To name just a few, Nestle UK is giving away 25,000 Incredibles radios, Schick Japan is giving away a Corvette, $60 million in TV ads alone, - they even got Pixar to produce a few custom animated commercials for their partners. The first couple of these commercials can be seen online here.
Update 11/01/04 - "The Incredibles" premiere in the UK will take place November 7th - immediately following the premiere, "Mr Incredible and his superhero family will light up London’s most stylish shopping destination" - kicking off the official Holiday Shopping Season on London's Regent Street. Could the message be any clearer? See the movie - then get out and shop.
Addendum 11/03/04 - Some of the feedback I've gotten indicates that people aren't clear on the purpose of this site. To be clear, it's just to point a finger at the massive promotional machine Disney has mobilized, and say "Wow, look". That's it. It's especially not meant to be a criticism of "The Incredibles", Pixar, or director Brad Bird - I haven't seen the movie, so can't judge, but am looking forward to seeing it. Pixar is a great studio, and my kids and I are big fans. Brad Bird's "Iron Giant" is one of my favorite movies of the past few years.
Below are listed nearly 340 (as of 12/08/04) official Incredibles-related items and promotional deals.
Update 12/08/04 - Found another few items of note: A Lunch Kit w/ Spoon Fork & Chopsticks, Giggle Splasher liquid candy, TV Candy Blasters, Fleece Ear-Flap Hat, 'Wellie' Rainboots, Swim Bag, Shoe Slippers, Clock Set, Bathtime Playset, (with Incredibles Bubble Bath, Soap, Bathtint, Bucket, Sand Toy and Stickons), Picture Frame, Cellphone Overlay, Cellphone Strap, and a Memo Pad set.
"The Incredibles" is also known internationally as:
With over 35 book titles released before the movie is even released, The Incredibles is fast out of the gate. We have The Art of the Incredibles, Art Of The Incredibles Journal, Art Of The Incredibles Card Book, The Incredibles: The Essential Guide, The Incredibles: Ultimate Sticker Book, Incredibles Sticker Treasure Kit, Calling All Supers (The Incredibles Reusable Sticker Book), Sticker Box Extravaganza, Second Grade LeapPad Book, The Incredible Dash (Step into Reading, Step 3), The Incredibles Movie Storybook (Baby-Preschool), Supers to the Rescue (The Incredibles Super Coloring Books), The Incredibles Fight to the Finish!, 100 Percent Super! (The Incredibles Coloring book plus Pencils), Behind the Supers : The Undercover Files (The Incredibles Scrapbook), Return of the Supers! (The Incredibles Pictureback) ('Pictureback'?), The Incredibles Amazing 3-D Adventure!, The Incredibles (Incredibles Junior Novel), Never Wear a Cape! And Other Tips for Supers (The Incredibles Chapter Book), Notecards: The Incredibles, Funfax book, The Incredibles Joke Book, Violet's Incredible Diary, Meet the boys/Meet the girls, Stencil Activity Book, Super Jigsaw Book, Incredibles Board Game Book, Incredibles Floor Puzzle Activity, Activity Book, Rag book, Scratch and Reveal, Little Sound Book, Large Sound Book, Superdad: How to Be A Super-Dad at Home by Mr Incredible (Bob), and the Moving Image Notebook. Darkhorse has a line of comics coming out, the first three listed here: Comic 1, Comic 2, Comic 3. And, of course The Incredibles 2005 Calendar
The Incredibles (Score), The Incredibles Audio Story Adventure CD, and from iTunes, Incredibles Remix EP (iTunes Link - will launch iTunes player if you have it installed).
While the field is largely videogames - there are a couple of old fashioned board games. Here is "The Incredibles" game for Leapster, Playstation2, XBox, Game Boy Advance, GameCube, and Windows98 / ME. There appears to be a second videogame, The Incredibles: When Danger Calls - for Windows98 /ME.
Of course, this is where the machine shines, with many variations of toy figures for all of the main characters and more. For action Figures, there's 12-inch Talking Figure: Mr. Incredible, Violet 12-Inch Figure, Syndrome 12-Inch Figure, Dash 12-inch talking Figure, Deluxe Figure: Super Strength Mr. Incredible, Punchin' Pal: Mr. Incredible, Punchin' Pal: Syndrome, Punchin' Pal: Dash, Talking Model Kit: Bob, Talking Model Kit: Dash, Voice Activated Figure: Bob, Voice Activated Figure: Dash, Voice Activated Figure: Syndrome, Rev N' Run Dash Doll, Violet Visible/Invisible figure, 3" Cinema Scene: Incredible Battle, 3" Cinema Scene: Incredibles Family, 3" Cinema Scene: Incredibles Heroes, Deluxe Figure: Punch 'n Rescue Mr. Incredible, Deluxe Figure: Energy Blastin' Syndrome, Interactive Talking Edna Doll, Deluxe Figure: Ice Action Frozone, Interactive 3-Pack Action Figure Set, Jabberin' Jack Jack, Jack Jack Mini Bean Bag, 8-pack of Characters, 9-Pc. Mini Play Set, Syndrome Island Guard , Mr. Incredible Resin Statue, Frozone Collectible Maxi-Bust, Syndrome Collectible Maxi-Bust, Fit Bob Statue, and Fat Bob Statue Micro-size.
Other toys include a prototyped Air-pump Rocket, a Quick Changin' Incredobile, R/C Incredobile, Incredibles Battle Shooting Game, 1/24th Scale 2004 Terry Labonte Kelloggs NASCAR "The Incredibles" Race Car, 1/24th Scale 2004 Terry Labonte Kelloggs NASCAR "The Incredibles" Race Car Coin Bank, Tattoos (Body Art), Viewmaster Incredibles Projector/Telescope, Viewmaster Incredibles Telescope, Omnidroid Electronic Battle Playset, Blade Thrashin' Velocipod, Keychains (1,2,3), Squeeze Light, Hidden Heros Changing Keychain Clips, McDonalds 8 Toy Happy Meal set, Snowglobe 1, Snowglobe 2, Christmas Ornament, Storybook Ornaments, Playing Cards, View Master viewer & reels gift set, Die Cast Cars, Super Slicks "Mezza Vita" Micro RC car, Stamper Licks - Violet , Stamper Licks - Bob, Jigsaw Puzzle 1, Jigsaw Puzzle 2, Jigsaw Puzzle 3, Jigsaw Puzzle 4, Mini-Puzzles, Giant Floor Puzzle 1, Giant Floor Puzzle 2, Collectible cards, Mission Activity Kit, Walkie Talkies, Voice Changer, Super-Strength Gloves, Mr. Incredible Coin Bank, Bank Tin with Marshmallows & Lock, Bobble Heads, Pinball Machine Die-cast Buses and Mini-vans, Exercise Equipment, Toy Cell/Flip Phone, 3-Wheel Scooter, and a 100cc Scooter.
These Party Items seem to be necessary merchandising these days. For your next superhero party, get ready with a Cake Decorating Set, Cupcake Decorations, Party set including napkins plates and table cover, Incredibles Pinata, Glow Rings, Hot/Cold Cup, Treat Sack, Goody Bag, Super Balls, Pencils, Birthday Banner, Invitations, Masks, Table cloth, Coloring Poster Set, Mylar Balloons, Wrapping Paper, Family Costumes, Boys, Girls, Men & Women, and last but not least - Thank You Notes.
A superhero has got to eat, right? Well, he can eat Pringles Chips with characters printed on them, or Incredibles Cereal from his Incredibles Facts Bowl, (or choose from other Incredibles Cereals)while pondering these other comestibles / utensils: Pop tarts, Fruit Snacks, Rice Krispies Super Sundae Recipe, Chocolate Bar, Pez (8 total), Bob Lollipop, Dash Lollipop, PIC-TASTIX Lollipop, Incredibles SPIN POP Assortment, Slide Pop les Indestructibles - Bob - Mr Incredible, Slide Pop les Indestructibles - Helene - Elastigirl, Slide Pop les Indestructibles - Violette, Slide Pop les Indestructibles - Fleche, Slide Pop les Indestructibles - Jack Jack, Jelly Lollipops, Gummies, Sour Gummies, and some yummy Push Puppet Candy
To eat these, you'll need help - try using one of two Cookie Jars, or a Mrs. Incredible Helen leaning mug, Edna Mode Leaning Mug, Mr. Incredible Bob leaning mug, Family leaning mug, Traditional Coffee Mug, Child's Mug, Travel Cup, Incredibles Lunch Box & Flask, Metal Lunch Box, Incredibles Lap Tray, Pop-up Flask, Rocket Mug, Turbo Tumbler, Tumbler w/Straw, Incredibles POP TOPPERS, Pepsi Japan Pop Toppers, Japanese Candy/Toy holders, or, of course: Movie Gear: Drink Cups with Lid & Topper, Popcorn Tubs, Kid's Combo Tray, and a Lenticular Plastic Cup
Miscellaneous: (From Pillows to Toothbrushes to Socks)
Argos (UK Store) has an on-line giveaway, offering a chance to win Incredibles Umbrella, Water-pistol watch, Mousepad, Magic Puzzle, Transistor Radio and more.
SBC Offers, Promos & a $10 million dollar game, including the Catch Syndrome $10 million Flash Game. SBC's Press Kit, including Online Videos of Incredibles SBC Commercials. Also an SBC Incredibles Cordless Telephone
Safeway "The Incredibles" Consumer Sweepstakes - Grand Prizes: A Disney artist will create an Incredibles themed bedroom, including selected furniture, a lamp, rug, window coverings, Incredibles themed bedding, Incredibles themed director's chair, and Incredibles themed artwork for the wall. A Disney Electronics 13in. Color TV; a Disney Electronics DVD Player; a Disney Electronics CD/Radio Boombox; four (4) Radio Disney Jams CDs, Volumes 6, 5, 4 and Jingle James 2004; a The Incredibles on DVD (upon release in 2005). Also, on-package branding of The Incredibles on Lucerne Dairy Products and Safeway Bread.
Tide's Mom To The Rescue Tide, Bounce, Downy, Gain and Cheer help you to get a free laundry/toy bag, or get new offers on products.
Schick Japan Incredibles site Giveaway/Contest: Prizes include Razors, MP3 Players, and a Corvette.
And the Newspaper Association of America has an Incredibles Newspaper Literacy Ad.